Increasing Efficiency Through Automation

Anantara Hotels, Resorts & Spas is a luxury brand of Minor Hotel Group that operates properties in eight countries across Asia, the Indian Ocean, the Middle East and Africa. Their hotels offer heartfelt hospitality and indigenous destination experiences to story-collecting travelers.

Facing a challenge of time consuming rate management and parity maintenance across channels, Anantara knew that they needed to increase their automation capabilities to drive efficiency, stay ahead of the competition and attract the right guests to their hotels at the right price.

“Under our previous approach to revenue management, we didn’t have a way of recommending the right price to have in the market for every given day. It was very time consuming — managers were taking time executing revenue management decisions rather than analyzing and making recommendations. Our revenue managers were spending time pressing buttons and inputting numbers, rather than analysing and looking at needs and opportunities and making recommendations for strategy and action,” said Brian Bailey, group director of revenue & distribution at Minor Hotel Group.

Following an evaluation of relevant revenue management systems on the market, Anantara chose to implement IDeaS Pricing System, to more effectively collect and analyse data from its hotels and help increase efficiency and accuracy around pricing decisions and getting these to market.

Through the adoption of the IDeaS Pricing System, the 17 Anantara properties that migrated to the system have seen an average year on year RevPAR increase of 14.86 percent, along with significant growth in their average daily room revenue of 17.31 percent.

Anantara’s portfolio of luxury properties range from intimate facilities with less than 50 guest rooms to larger scale hotels and resorts with more than 400 guest rooms.