IDeaS empowers Gastwerk and 25hours No.1 to optimize rates.

Reviving from a Downturn

Gastwerk, situated in the west of Hamburg, has 141 rooms, lofts and suites, while the 25hours Hotel Hamburg No.1 is a contemporary boutique hotel with 128 rooms. A single team manages both hotels.

“As we were facing several challenges such as the economic downturn and increased competition in Hamburg from the addition of 6,000 beds per year from new hotels, working with IDeaS was the right decision, at the right time,” explained Kristin Seel, general manager of Gastwerk and 25hours No.1.

Hotel management  worked with the IDeaS Advisory Services team to help its staff improve price transparency, control demand on shoulder periods and establish optimum rates. IDeaS also developed a detailed roadmap for success, along with other tangible deliverables.

Ultimately, these efforts paid off. Gastwerk showed a 7.5% increase in revenue per available room (RevPAR) and 25hours No.1 showed a 2.7% RevPAR increase. Demand is also forecasted more accurately and peak and shoulder periods were successfully optimized.

Gastwerk is the first Design Hotel™, a unique collection of one-of-a-kind boutique and luxury hotels in New York, Berlin, Paris, Stockholm and London.