Hotel Technology Trends to Do More with Less in 2021
Hoteliers are faced with new challenges that previously seemed unimaginable. Yesterday’s business models may be obsolete today, and tomorrow’s plan may require ongoing course corrections. New times call for new strategies, cross-department collaboration, and technology tools that help you get back to business with new efficiencies and data insights to attract and serve your guests.
New Tools to Improve Guest Experiences
Whether it’s offering flexible cancellation policies or enabling contactless check-in, your guests will appreciate the ease in which they can book and enjoy their stay. Take advantage of online services or apps that help you learn more about your guests and consolidate the data insights to understand the total revenue from each guest. Offer loyalty programs where guests can earn points toward upgrades, services and other meaningful programs. Provide a digital, self-service way for guests to reserve and pay for spa services or food orders. You’ll gain the ability to track revenue beyond the guest room and establish a way to manage revenue throughout the entire hotel.
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Embrace Technology to Increase Team Efficiency
With a range of pricing tools and revenue management solutions to consider, it comes down to rules-based recommendation tools versus analytics-based decision solutions. The former is a step above spreadsheets but requires time and effort to manage the rules and approve the recommendations. The latter, an analytics-based system like IDeaS, uses revenue science to understand how a hotel’s business behaves and automatically produce powerful decisions that manage pricing, rate availability and overbooking.
Hungry for more?
At IDeaS, we’ve always got an ear to the ground and our fingers on the keyboard, ever-ready to share our latest learnings, data, trends, and happenings with you, dear reader.