This is the first in a series of five videos about the future of revenue management, as moderated by Sherri Kimes, professor of operations management at Cornell’s School of Hotel Administration.
The function of revenue management within a hotel organization has evolved significantly since its inception. The proliferation of industry data and channels only solidifies what we’ve already realized: revenue management is in the midst of an analytical tsunami.
So what’s next on the distribution horizon?
In this video, Sherri Kimes discusses whether or not OTAs are finally going away and if consumers will be more attracted to brand.com websites? Is it going to differ for smaller chains and independents versus larger hotel organizations?