The Future of Revenue Management Series: Pricing

hotel pricing

This is the fourth in a series of five videos about the future of revenue management, as moderated by Sherri Kimes, professor of operations management at Cornell’s School of Hotel Administration.

The function of revenue management within a hotel organization has evolved significantly since its inception. The proliferation of industry data and channels only solidifies what we’ve already realized: revenue management is in the midst of an analytical tsunami.

So, what’s next on the pricing horizon?

As Sherri Kimes discusses, pricing has changed over the years—it’s become an even more an integral and analytical part of revenue management. How do programs like SAS analytics improve the ways hotels are managing their rates, and are we still balancing science with art?