The Future of Revenue Management Series: Total Hotel Revenue Management

This is the final series video about the future of revenue management, as moderated by Sherri Kimes, professor of operations management at Cornell’s School of Hotel Administration.

The function of revenue management within a hotel organization has evolved significantly since its inception. The proliferation of industry data and channels only solidifies what we’ve already realized: revenue management is in the midst of an analytical tsunami.

So where is total hotel revenue management heading?

In this final video installment, Sherri Kimes asks: Is total hotel revenue management the top priority for the future? Where does function space and restaurant revenue management fit in, and where do hoteliers rate themselves currently? How can KPIs pull together different departments to focus on improved profits?

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