Digna Martinez Kolar

Before joining the IDeaS global team in 2011, Digna spent 11 years in leadership roles at InterContinental Hotels Group (IHG). With deep expertise in the deployment and structuring of pricing and revenue management processes, Digna helps clients build sustainable revenue management cultures in multicultural environments. Digna holds an MBA in Hospitality Management from IMHI, a joint program of Cornell University and ESSEC.

Organizational Transformation with Help from Our Global Consulting Services

Enhance Your Organization’s Revenue Capabilities and Culture We all experienced some drastic changes in our lives over the past few years, which drove major impacts…

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Hospitality 2022

Facing Hospitality & Travel’s Greatest Challenges, Together

A changed industry requires a changed commercial organization. Are you ready for 2022? You may be ready for change, but is your organization? Multiple challenges…

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Change Management COVID

Back to Work – Hotel Change Management in the Era of COVID

The pandemic brought change and uncertainty on many levels, personally and professionally, and even if you’re still getting over the shock, we must keep moving…

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Super Bowl

A Hotelier’s Guide to Major Events: Are You Ready for Some Football?

When the big game is coming to town, the time for proactive revenue strategy is now—part 3 of 3. Major events across the planet—from the…

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Bridging the Industry

  Consulting Services answers recent client questions about hotel revenue management Digna Martinez Kolar, IDeaS director, industry consulting, explores some operational gaps that can hinder…

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Bridging the Industry

  Consulting Services answers recent client questions about hotel revenue management Digna Martinez Kolar, IDeaS director, industry consulting, recaps hotel revenue management best practices for…

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Bridging the Industry

  Consulting Services answers recent client questions about hotel revenue management Digna Martinez Kolar, IDeaS director, industry consulting, ponders what it means to be a…

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Bridging the Industry

  Consulting Services answers recent client questions about hotel revenue management  Digna Martinez Kolar, IDeaS director, industry consulting, talks about what revenue management culture is…

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Bridging the Industry

  Consulting Services answers recent client questions about hotel revenue management and moving past rooms Digna Martinez Kolar, IDeaS director, industry consulting, talks about moving…

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Bridging the Industry

  IDeaS Consulting Services takes to the blog to answer the top questions asked by hotels across the globe Digna Martinez Kolar, IDeaS director, industry…

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