Digna Martinez Kolar
Working intimately with hospitality organizations all over the world, Digna boasts a strong, diverse background in hotel operations, revenue management, consulting and strategic pricing. Prior to joining the IDeaS global team in 2011, Digna spent 11 years in leadership roles at InterContinental Hotels Group (IHG). Her roles with IHG include serving as the regional head of revenue management for Japan, Korea, the Middle East & Africa, as well as the global pricing implementation & business integration manager. Holding deep expertise in the deployment and structuring of pricing and revenue management processes, Digna helps clients build sustainable revenue management cultures in multi-cultural and diverse organizational environments. Digna holds an MBA in Hospitality Management IMHI, a joint program of Cornell University and ESSEC. She currently lives in sunny California with her husband.
Organizational Transformation with Help from Our Global Consulting Services
Enhance Your Organization’s Revenue Capabilities and Culture We all experienced some drastic changes in our lives over the past few years, which drove major impacts… Read more >
Facing Hospitality & Travel’s Greatest Challenges, Together
A changed industry requires a changed commercial organization. Are you ready for 2022?
Back to Work – Hotel Change Management in the Era of COVID
The pandemic brought change and uncertainty on many levels, personally and professionally, and even if you’re still getting over the shock, we must keep moving to face our new reality.
A Hotelier’s Guide to Major Events: Are You Ready for Some Football?
When the big game is coming to town, the time for proactive revenue strategy is now—part 3 of 3.
Bridging the Industry with Digna M. Kolar
Advisory Services answers recent client questions about hotel revenue management Digna M. Kolar, IDeaS senior advisor, explores some operational gaps that can hinder revenue management productivity.… Read more >
Bridging the Industry with Digna M. Kolar
Advisory Services answers recent client questions about hotel revenue management Digna M. Kolar, IDeaS senior advisor, recaps hotel revenue management best practices for total revenue… Read more >
Bridging the Industry with Digna M. Kolar
Advisory Services answers recent client questions about hotel revenue management Digna M. Kolar, IDeaS senior advisor, ponders what it means to be a good revenue… Read more >
Bridging the Industry With Digna M. Kolar
Advisory Services answers recent client questions about hotel revenue management Digna M. Kolar, IDeaS senior advisor, talks about what revenue management culture is and how to achieve… Read more >
Bridging the Industry With Digna Martinez
Digna Martinez, IDeaS senior advisor, talks about moving revenue management into function space and the basics of revenue management for all organizations
Bridging the Industry With Digna Martinez
Digna Martinez, IDeaS senior advisor, talks about when total revenue management is going to happen, how organizations need to roll it out, and why hotels need to facilitate organizational change to do so.