Hotel RMS Ultimate Buyer’s Guide
Key Considerations for Commercial Success

Digna Martinez Kolar

Working intimately with hotels all over the world, Digna boasts a strong global background in hotel operations, revenue management, consulting and strategic pricing. As a regional head of Advisory Services at IDeaS Revenue Solutions, Digna leads initiatives for the Americas, assisting hospitality companies of all sizes to build and enhance their total revenue performance and price optimization capabilities. Prior to joining the IDeaS global team, Digna spent 11 years in leadership roles at InterContinental Hotels Group (IHG). Her roles with IHG previously included the regional head of revenue management for Japan, Korea, the Middle East & Africa, as well as the global pricing implementation & business integration manager. Holding deep expertise in the deployment and structuring of pricing and revenue management processes, Digna helps clients build sustainable revenue management cultures in multi-cultural and diverse organizational environments. Digna holds an MBA in Hospitality Management IMHI, a joint program of Cornell University and ESSEC. She currently lives in sunny California with her husband.

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Bridging the Industry with Digna M. Kolar

Advisory Services answers recent client questions about hotel revenue management Digna M. Kolar, IDeaS senior advisor, explores some operational gaps that can hinder revenue management productivity.… Read More >

Bridging the Industry with Digna M. Kolar

Advisory Services answers recent client questions about hotel revenue management Digna M. Kolar, IDeaS senior advisor, recaps hotel revenue management best practices for total revenue… Read More >

Bridging the Industry with Digna M. Kolar

Advisory Services answers recent client questions about hotel revenue management Digna M. Kolar, IDeaS senior advisor, ponders what it means to be a good revenue… Read More >

advisory services

Bridging the Industry With Digna M. Kolar

Advisory Services answers recent client questions about hotel revenue management  Digna M. Kolar, IDeaS senior advisor, talks about what  revenue management culture is and how to achieve… Read More >

advisory services

Bridging the Industry With Digna Martinez

Digna Martinez, IDeaS senior advisor, talks about moving revenue management into function space and the basics of revenue management for all organizations

advisory services

Bridging the Industry With Digna Martinez

Digna Martinez, IDeaS senior advisor, talks about when total revenue management is going to happen, how organizations need to roll it out, and why hotels need to facilitate organizational change to do so.

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