Commercial Strategy

The pandemic put lots of things on pause, but in many markets, we are seeing travel demand return in recent months, thankfully. As people are…

Enhance Your Organization’s Revenue Capabilities and Culture We all experienced some drastic changes in our lives over the past few years, which drove major impacts…

Here are five key steps to include in your hotel’s commercial strategy digital transformation playbook. The hospitality industry still faces an uncertain future, and for…

A changed industry requires a changed commercial organization. Are you ready for 2022? You may be ready for change, but is your organization? Multiple challenges…

In this unending era of uncertainty, keep your direct business close, but your OTAs closer… When engaging with online travel agencies (OTAs) in these volatile…

The time has come for hotel revenue teams to shift from the siloed traditional roles of sales, revenue management, digital and marketing to a focus…

Hotel revenue management is going corporate, and talented revenue managers are selling out—in a good way. The role of revenue manager may never be the…