Can I Get That Revenue Strategy to Go?

By , Sr. Industry Advisor

You’re always on the go — take your data with you

  • The best RMS brings together all of your meaningful data into the cloud
  • CEOs, GMs and RMs can access the information they need, whenever they need it
  • The next UI will be no UI

It only takes a few taps of a finger to learn a new language, virtually redesign your living room or order a personal driver—who can also bring you dinner. We are one generation away from having to explain the concept of a desktop computer to a child, and with every passing day, technology continues to push the boundaries of what is possible.

Hotel CEOs, general managers and even revenue managers are no longer chained to their desks staring at a computer all day. They work from cars, airports, restaurants, planes and elevators, trying to maximize every minute of their day to maximize every revenue opportunity for the hotels they manage.

At IDeaS, we think the same benefits that technology affords you in your personal life should also be present in the technology of your professional life.

The best revenue management systems (RMS) bring together all of your meaningful data into the cloud. They aggregate your transactional data from your PMS, building a pricing and rate availability strategy in your CRS and visualizing all your external data sources like competitor rate shops, STR reports and forward-looking market intelligence. Mobile user interfaces (UI) are important because you now have access to all this data, from multiple systems and data providers, within the palm of your hand.

When you’re at the airport getting ready to board a flight, it’s not convenient to boot up your laptop, get on a Wi-Fi network and log into your various systems to respond quickly to an email. The beauty of IDeaS mobile RMS is that you have easy access to all that aggregated data, instantly. Science fiction has become reality. Now CEOs, GMs and RMs alike can access the information they need and even have it curated with the appropriate dashboards and permissions for each persona.

Users can view their previous day’s actuals, check the competitions’ rates for the weekend, make a pricing strategy change and even monitor performance against budget and forecast. In a world where consumers are hyper-connected, it’s no longer good enough for hoteliers to work between disparate systems. IDeaS is committed to ensuring the right insights are delivered to clients at their moment of need, all through their RMS in the cloud.

Whether it’s virtual reality, natural-language processing and voice search or an optimized mobile experience, it’s clear our interaction with technology is changing. The next UI will be no UI, and IDeaS is innovating to ensure its clients stay at the forefront. With the right security permissions, you’ll be able to use your smartphone, in a variety of ways, to easily perform on-the-go- tasks such as raising the rate for this weekend. Don’t let old technology hinder your ability to stay on the move; only IDeaS lets you order your revenue strategy “to go.”Click to Tweet | IDeaS Twitter

Blake Madril
Sr. Industry Advisor

Blake Madril joined IDeaS in 2014 with over 10 years of experience in hospitality operations, marketing, sales, distribution and revenue management. Currently, in his most recent role of Sr. Industry Advisor, Blake is responsible for global initiatives that enable IDeaS’ clients to implement, adopt and maximize their return on revenue technology and services ultimately aimed at helping hospitality, and new industries pioneering revenue management, develop the tools and processes to optimize profitability. He is a strong advocate for the discipline of revenue management and the convergence of data solutions and job functions to bring the best possible experiences to businesses and their customers.

Prior to IDeaS Blake worked both for individual hotel properties and as part of a corporate management team. His job roles ranged from operations manager to convention services director to corporate director of revenue management. He has worked with global hotel brands and affiliations such as Hilton Worldwide, Intercontinental Hotels Group, Wyndham Hotels & Resorts, Marriott International, Preferred Hotels & Resorts and Global Hotel Alliance, as well as luxury independent properties.

An avid enthusiast of all things '90s and sitcoms, Blake recently took home second place in a Saved by the Bell trivia contest. Words spoken right after accepting his trophy: "I'm so excited."

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