Bristol Airport Partners with IDeaS to Optimize Parking Inventory

BRS will utilize IDeaS Car Park Revenue Management System to improve forecasting capabilities and automate complex, manual processes

MINNEAPOLIS—Feb. 4, 2020—IDeaS Revenue Solutions, the world’s leading provider of revenue management software and services, will implement its Car Park Revenue Management System (CPRMS) at Bristol Airport (BRS) to optimize 17,000+ parking spaces.

Bristol Airport is located in South West England, eight miles south of the Bristol city center, and handled over 8.9 million passengers in 2019.

  • Product and Service Innovation – To keep pace with changes in mobility and meet consumer expectations, the airport is investing in data analytics to provide personalized products and maintain a positive parking experience.
  • Optimal Toolset – While the airport considered business intelligence platforms that could be used to look backward and assess what could have been done differently, IDeaS’ predictive analytics and machine learning were selected to look forward—to provide a 365-day forecast that would ensure optimal use of all parking inventory.
  • Mitigated Risk – As the airport’s pricing strategy has become more granular, traditional methods and spreadsheets have become too complicated for human analysis alone. An automated solution will also provide a safety net to protect the business in the event of staff turnover.

Tom Hack, head of commercial, Bristol Airport, said: “IDeaS understands our business and has demonstrated global success in airport parking. With our drivers at the steering wheel, IDeaS is the analytics engine that will enable us to be more effective with our parking inventory and overall revenue strategy.”

Guy Barnes, head of global sales, parking, IDeaS, said: “I am thrilled Bristol Airport has placed its confidence in partnering with IDeaS. More than providing a means to optimize space capacity, IDeaS’ solution will enable BRS to protect its important commercial asset, while grasping new opportunities and being able to better solve increasingly complex parking business challenges. As one the UK’s fastest growing airports, we are excited to play a key role in Bristol’s future successes.”


About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 13,000 clients in 140 countries.

Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower commercial leaders with precise, automated pricing decisions they can trust.

Results delivered. Revenue transformed.

Discover greater profitability at


About Bristol Airport

Bristol Airport handled a record 8.9 million passengers in 2019 and is forecast to handle 9.2 million passengers in 2020, operating to over 120 direct destinations across 33 countries.  

With the population across South West England and South Wales projected to grow significantly over the next two decades, Bristol Airport has taken its first step towards long-term sustainable growth with its planning application to enable expansion to welcome 12 million passengers per year by the mid-2020s.  Bristol Airport is a major business in the region employing around 4,000 people across 50 organizations. All play a significant part in the success of Bristol Airport.