Driving better revenue took new meaning today, as IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, announced a new partnership with New Zealand’s Auckland Airport to manage the revenue for more than 7,500 short and long-term car park spaces, empowering the organization to more powerfully price and forecast its facilities and maximize revenues.
With more than 14 million domestic and international travelers using the airport annually, optimizing revenue for the finite number of car park spaces at three locations across the airport had become increasingly critical for the organization. A pricing model based on an increased level of online pre-bookings as well as traditional “roll-up” businesses demanded more accuracy and sophistication than a manual revenue management process could provide.
“Our human brain is only so big and we’re capable of only so many calculations, and we know there are systems that can help make more pricing decisions in a shorter time,” said Ray Middleton, commercial manager for Auckland Airport parking. “I look forward to making better decisions with a greater level of certainty as to what we’re doing. That in itself, with the integrity of the IDeaS Car Park Revenue Management System, being tested and proven elsewhere, will help us immensely in terms of revenue growth.”
Similar to revenue management for the hospitality industry, car park revenue management utilizes powerful, science-based analytics to forecast, manage and optimize revenue opportunities at a revenue per available space level. The system leverages revenue management principles to balance demand uncertainties with demand-based price optimization and length-of-stay controls, and fully integrates with existing reservation systems. The system is fully based in the cloud.
“All revenue streams in an airport environment are under incredible pressure, and car park revenue is one of the areas that can provide significant contribution to the airport’s overall financial success,” said Joseph Martino, senior vice president for IDeaS. “IDeaS has the right system and the right support to drive revenue opportunities in car park facilities and we look forward to partnering with the Auckland Airport for many years to come.”
IDeaS Car Park Revenue Management System is currently integrating and exchanging data with Auckland Airport’s pricing and reservation systems, and is expected to be online in early 2015, delivering forecasts and generating a revenue uplift for the organization.
“There’s an integrity and an honesty with IDeaS, and they’re easy to work with,” added Middleton. “They’ve traveled the journey before and know what they’re doing. There was no need to talk with anyone else.”