Nobu Hotels Selects IDeaS as Preferred RMS Provider for its Branded Properties

Rapidly expanding global brand consolidates RMS efforts to increase optimization and efficiency across its portfolio

MINNEAPOLIS—Aug. 24, 2022— IDeaS, a SAS company, the leading provider of hospitality revenue management software and services, announced today its G3 Revenue Management Software (RMS) is now the exclusive revenue management provider for Nobu Hotels. The software has been implemented at seven Nobu properties globally and will be the exclusive RMS for all future properties.

As a rapidly growing, luxury lifestyle hotel brand, the Nobu Hotels management team decided to implement G3 RMS across its portfolio to help ensure automated revenue management decisions, increased optimization, and efficiency, as well as provide hotel staff with accessible data.

  • Automated decision making — G3 RMS makes decisions powered with SAS® High Performance Analytics without requiring the manual implementation and approval of recommendations by hotel staff. For brands like Nobu Hotels, this automation helps guide their properties into more strategic pricing and rate availability decisions in an often-shifting travel landscape.
  • Accessible, user-friendly reporting — IDeaS easy-to-use heat map allows general managers to quickly access and easily understand collected data. This feature visually displays data so that all users can interpret the information immediately, making RMS decisions easier to explain and understand.
  • Fostering collaboration across commercial teams — The self-paced activation training IDeaS provides ensures that all staff at each property take part in the implementation process, a process that is critical to the success of the system. Nobu requires all general managers to participate in the training program to ensure each property is engaged in the RMS from the beginning.

Sam Keyte, corporate director of revenue optimization, Nobu Hotels, said: “By selecting a preferred RMS provider we can now work strategically as a team. This system ensures our commercial teams are working together from the top down. This collaboration provides the insights we need to drive our profitability forward and has shown immediate and measurable results.”

Ravi Mehrotra, president and co-founder of IDeaS: “Our partnership with Nobu Hotels is proof of our similar company cultures and values. IDeaS and Nobu Hotels are brands that understand the importance of collaboration, automation, and teamwork to ensure growth and success. We are excited to partner with Nobu to ensure the teams at each property see positive results in the ongoing optimization of their RMS efforts.”

About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 18,000 clients in 145 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at

About Nobu Hospitality

Named one of luxury’s 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global lifestyle brands. The natural growth of Nobu Hospitality, built on service, image, and reputation, offers the complete spectrum of hotel, restaurant, and residence management for unique projects around the world. Founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, with operations spanning five continents, the Nobu brand thrives in the world’s capitals as the ultimate destination lifestyle experience. The first Nobu Hotel opened in 2013 in Las Vegas and since then an additional 26 hotels have been added both open and in development. Today Nobu hotels are open in the following locations: Manila, Miami Beach, Malibu, Shoreditch (London), Ibiza, Palo Alto, Marbella, Los Cabos, Barcelona, Warsaw, Chicago, Portman Square (London), and Santorini. Nobu Hotels are in development for Marrakech, Rome, Madrid, Atlanta, Toronto, Atlantic City, New Orleans, San Sebastián, São Paulo, Tel Aviv, Hamburg, Punta Cana, Orlando, and Al Khobar.