Date Published: June 25, 2020
Welcome back to the Unconstrained Conversations podcast. In this episode, IDeaS’ chief evangelist Klaus Kohlmayr speaks with Darin Uselman, VP of franchise services for Kampgrounds of America, Inc. (KOA). Serving 525 markets across the US and Canada, KOA has done a great job of adapting marketing strategies and messaging to reflect the swift and frequently updated restrictions. Darin and Klaus talk about recovery in the drive-to leisure market this summer, data-based decision-making and the research confirming a changed consumer landscape.
Here the study referenced in the episode: North American Camping and the Effects of COVID-19
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