COVID-19 Hospitality & Travel Industry Hub
Resources and guidance from veteran industry experts.

Episode 8: Recovery Now – Best Western Great Britain

Date Published: June 4, 2020


Welcome back to the Unconstrained Conversations podcast. In this episode, IDeaS’ chief evangelist Klaus Kohlmayr speaks with Rob Paterson, CEO of Best Western in Great Britain. Rob and Klaus talk about how critical revenue management technology is for fully taking advantage of recovery opportunities. Rob believes that now is the time to plan for recovery and figure out what tactics will maximize your efforts. Other topics discussed include:

  • Best Western’s deal with Hallmark Hotels
  • The importance of quickly noticing new travel patterns
  • “Safety is the new luxury”: the importance of a brand promise from a safety point of view
  • Rob’s article mentioned in the episode

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