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Bridging the Industry

  Consulting Services answers recent client questions about hotel revenue management and moving past rooms Digna Martinez Kolar, IDeaS director, industry consulting, talks about moving…

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Back to the Futurecasting

  Similar to Brown & McFly, hotel revenue managers & marketers join forces to pack a profitable punch Blog Soundbites: As industry data proliferates, so do…

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Positive Profit Performance Through Revenue Culture

As hotels concern themselves more with rising reservation acquisition costs and the need to competitively differentiate through loyalty programs, unique stay experiences and personalized offers, a sound revenue strategy is even more prevalent. They need to provide strong earnings results each quarter that demonstrates their ability to enact a disciplined and agile revenue strategy that increases net income.

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Bridging the Industry With Charles Wang

  We answer burning questions about strategic revenue management from hoteliers around the world every single day—here are just a few from this week Charles Wang,…

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The Endless Summer Marketing Campaign

It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more while onsite. But how can marketing and revenue management target their unique offesr to the potential guests with the greatest chance of booking?

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Free Sell or Free Fall?

Contrary to any widespread belief, hotel meetings and events space does more than just sell guestrooms. In fact, for many hotels, the profit potential of this revenue stream is so significant that it can contribute 40-60% of their total profits. When it comes to leveraging this event space strategically, however, it’s often one of the most overlooked opportunities for substantial revenue generation.

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Machine Learning: Buzz Phrase or the Real Deal?

  Are revenue management tools hooking their wagon to one of today’s biggest buzz phrases or are they leveraging it for efficiency & insights? Blog…

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Bridging the Industry With Neil Corr

  IDeaS Consulting Services answers some of the commonly-asked questions from hotels across the globe Neil Corr, IDeaS senior advisor in EMEA, discusses the different ways today’s hotels…

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