Commercial Strategy

Group Business Is Back, Are You Ready to Capitalize?
The pandemic put lots of things on pause, but in many markets, we are seeing travel demand return in recent months, thankfully. As people are… Read more >

Organizational Transformation with Help from Our Global Consulting Services
Enhance Your Organization’s Revenue Capabilities and Culture We all experienced some drastic changes in our lives over the past few years, which drove major impacts… Read more >

Commercial Transformation – How to Level-Up Your Hospitality Organization
Here are five key steps to include in your hotel’s commercial strategy digital transformation playbook.

Facing Hospitality & Travel’s Greatest Challenges, Together
A changed industry requires a changed commercial organization. Are you ready for 2022?

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy
In this unending era of uncertainty, keep your direct business close, but your OTAs closer…

The Dawn of Commercial Strategy: Profit Contribution for a Post-COVID World
The time has come for hotel revenue teams to shift from the siloed traditional roles of sales, revenue management, digital and marketing to a focus on commercial strategy driven by profit contribution.

Game On – Revenue Management Arrives in the Commercial Arena
Hotel revenue management is going corporate, and talented revenue managers are selling out—in a good way.