As a creative, multi-talented revenue technology professional, Bonnie enjoys the challenge of understanding, influencing, and driving prospect and client journeys. She holds a Bachelor of Science in Business Management from St. Cloud State University and an MBA in Marketing from the University of St. Thomas. When she’s not footing the bill for her two daughters, she’s in her backyard marsh mastering the art of scything or reading J. Peterman Company catalogs on her front porch.
Technology Don’t Work? Shoot It.
Hotels are at an exciting – and potentially scary — point in the arc of revenue technology adoption where some organizations have to make the tough decision to terminate an existing system, or switch technology providers in the pursuit of finding a better fit for their business strategy.
Why Cancelling & Re-Booking is Killing Your Revenue
Why do guests cancel and re-book hotel reservations? Well, that’s easy: Because they can, and because it makes economic sense—people don’t want to spend more money than they have to. In the eye of the traveler, freeing up money on a hotel stay frees up money to spend on other enjoyable aspects of a trip.