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The Complex Simplicity of Revenue Management Systems

Main Post | February 22, 2018

No different than a child, many of us are just digging for the “Why” RMS is your GPS Our time is valuable, and it only takes one positive instance to instill trust in technology A modern RMS needs to be trusted  At last week’s Revenue by Design conference panel in London, we discussed the evolving […]

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Do revenue managers share a similar strategy with…McDonald’s?

Main Post | February 19, 2018

Or shall we call it, McRevenue? Revenue managers have made profitable investments to carve out their own path in a transformational era You aren’t hiring your mother’s revenue managers Revenue managers are now expected to deliver strategic performance insights  In the world of fast food, change could be coming. A recent article about McDonald’s speculates […]

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Can I Get That Revenue Strategy to Go?

Main Post | February 14, 2018

You’re always on the go — take your data with you The best RMS brings together all of your meaningful data into the cloud CEOs, GMs and RMs can access the information they need, whenever they need it The next UI will be no UI It only takes a few taps of a finger to […]

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Why rate management is not revenue strategy

Main Post | February 7, 2018

  “We shape our tools and then our tools shape us.”- Marshall McLuhan Hotel prices are a key influencer over both guest purchasing behaviors and hotel profitability Rate management can eat up hours every day and can often translate into a missed opportunity The utilization of highly-analytical revenue technology enables the revenue management team to […]

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Super Bowl, Super Event

Main Post | January 30, 2018

Are you ready for some profit? Hotels typically commit anywhere from 50-90% of their inventory at agreed upon rates Consider the total value and profitability of any group opportunities and weigh that against transient demand Capture the best length of stay reservations quickly, sometimes sacrificing rate In 2014, Minneapolis was announced as the host of […]

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Distribution Channel Strategy: The Path to Profitability

Main Post | January 24, 2018

How can your property be the most profitable? Nothing provides more opportunities than an intelligent revenue strategy Not accounting for distribution costs can have a negative impact on overall revenue management strategies Trusting, investigating and understanding RM’s underlying principles pays off in dividends in the end If attaining guests through loyalty programs, personalization and the provision […]

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Quick on the Draw: OTAs vs Hotels

Main Post | January 18, 2018

We may not be in the Wild West anymore, but who will come out on top? A major OTA has started to offer its customers the ability to cancel bookings for “non-cancel” hotel rates The increase in short term cancellations made it exceedingly difficult for hotels to achieve optimal revenues Be wary of the “risk […]

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Best Available Rate: “Rumors of my death have been greatly exaggerated!”

Main Post | January 10, 2018

BAR, wanted dead or alive? BAR was created as a method to establish a hierarchy for various rate plans True revenue strategy comes with understanding the impact a set price has on other business Embrace the evolving flexibility of BAR and don’t settle for technology that does less According to some, the concept of the […]

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