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A Few Thoughts on Your Hotel’s Distribution & Channel Strategy
In this unending era of uncertainty, keep your direct business close, but your OTAs closer…
Happy Revenue Science Day!
In honor of the shared birthday of IDeaS’ founders, we hereby declare August 8 shall henceforth be known worldwide as Revenue Science Day.
Who Moved My Hotel’s Market Share?
A look at effective benchmarking in 2021—not as a one-time exercise but as an ongoing, integral component of your competitive strategy.
Quit Playing with Your Pricing – It’s Budget Season
As the floodgates open on pent-up travel demand, it’s time for your hotel to invest in more than a basic pricing tool to optimize incoming streams of revenue.
Total Revenue Forecasting Is Coming…Rome
Game-planning your revenue recovery starts with thinking outside the guest room.
How to Be a Problem-Solving Revenue Investigator
IDeaS reveals new game-changing innovations that turn complex data puzzles into coordinated solutions, giving clients more clarity, control, and confidence.
Joseph Martino – An IDeaS Legend Retires
A fond farewell to IDeaS’ Chief Business Development Officer—and my very good friend.
Behind the Brand – Meet an IDeaS Designer
An intern turned full-time team member shares her IDeaS origin story and offers a few brand design pointers she’s picked up along the way.